Is juggling three kids, two carpools, and six overlapping game schedules the new full‑time job for parents? Today, we meet Zoya Lehrer, co-founder and CEO of Orgo. Her mission: turn the "accordion of time" for parents, kids, and families, building a scheduling platform for active families to manage their lives, starting with the chaos of youth sports. How will venture capitalists and tech investors evaluate the business opportunity here? It's a clear pain point if you're a parent, but even then, monetization, integration, and behavior-change will be meaningful obstacles for building a startup in the space.

Parents! CHAOS alert! Ever feel like you're drowning in the chaotic shuffling of schedules, calendars, practices, carpools, uniforms, and GPS instructions?! Well, you probably are! Let's throw you a rescue donut (and maybe a chocolate one, too) and help you create some clarity and control.

Want to know how you can turn your family scheduling chaos into "organization on the go?" OK, we've got something for you that you'll wish you had yesterday!

In this week's episode, Zoya Lehrer, co-founder of Orgo--the shared calendar app for crazy busy sports parents--shares the origin story of this amazing app. While on her journey as a supermom managing the messiness of scheduling and organization with three very athletic and active daughters, she and her hubby, and her girls were NOT feeling the joy. They were feeling the pain! The Lehrer family eventually reached a point where the chaos--and we're talking CHAOS in all caps--was as Zoya puts it: untenable!! So she decided to leave the fin-tech corporate world and is now on a mission to help parents just like her, and YOU, to calm the chaos.

Tune in to hear Zoya discuss the fascinating and essential concept of "time literacy," and why we as moms and dads (along with our kids) gotta understand it!

This is a must listen for your crazy busy parents smack dab in the middle of those precious, youth sports and teenage years!!

Ever feel like managing youth sports schedules is a full-time job? You're not alone, but it doesn't have to be chaotic. That's the revelation from our chat with Zoya Lehrer from Orgo. Ask yourself, "Is your current calendaring system really working, or are you just surviving the chaos?" Meet "Organization on the Go" - a game-changing app designed for sports parents. And that's just the start; there's so much more to uncover about simplifying logistics. Become the smartest insider in the game - listen now.