Is juggling three kids, two carpools, and six overlapping game schedules the new full‑time job for parents? Today, we meet Zoya Lehrer, co-founder and CEO of Orgo. Her mission: turn the "accordion of time" for parents, kids, and families, building a scheduling platform for active families to manage their lives, starting with the chaos of youth sports. How will venture capitalists and tech investors evaluate the business opportunity here? It's a clear pain point if you're a parent, but even then, monetization, integration, and behavior-change will be meaningful obstacles for building a startup in the space.

In this episode of Behind Company Lines, Julian Torres dives into the realm of Family Tech (Fam Tech) with our guest Zoya Lehrer, the Co-Founder and CEO of Orgo. Zoya shares her journey from the corporate world into the entrepreneurial space, her inspiration for creating Orgo, and the challenges she faces as a female founder. She also discusses the rising trends in Fam Tech and Orgo's integration of AI in maintaining family logistics. Stay tuned till the end to hear her anecdotes about balancing entrepreneurship and parenting.

In this episode, we sit down with Zoya, the brilliant mind behind Orgo (Organization on the Go), a revolutionary app designed to help sports families stay organized and on top of all the things life throws at them. From managing multiple practice schedules to keeping track of games, tournaments, and family commitments, Orgo has become the go-to solution for parents juggling busy schedules. Join us as Zoya shares the story behind Orgo, how it’s transforming family organization, and the key features that make it a game-changer for families with kids in sports. If you’re a parent balancing sports, school, and family life, or you know someone who is, this episode is a must-listen! 🙌

Unlock the magic behind entrepreneurial partnerships in our latest episode featuring Zoya Lehrer, whose chance coffee with a former colleague sparked the innovative company Orgo. Journey with us through the evolution of productivity tools as we discuss Orgo's revolutionary digital calendar designed to tackle the juggling act of family life. Tune in to be inspired by the intersection of technology, time management, and the entrepreneurial spirit that drives us forward.

Zoya Lehrer, founder of a N.Y.C.-based tech startup, knows firsthand the importance of creating a lasting impact.

“Creating lasting impressions, that’s a universal theme, and doing so with intention is exactly what we’re going to talk about,” she said. “First impressions, those are the ones that matter most. The way you show up matters.”

With the goal of taking their businesses to the next level, about 30 people attended the “It’s a BRAND YOU Year,” conference Friday at Maumee Bay Brewing Co. Industry experts shared ways for women business owners to elevate their brands.

These entrepreneurial voices share their insights, stressing the significance of steering one’s destiny in a volatile market. Emphasizing the value of strategic partnerships, the hurdles encountered by women founders in securing funding, and the imperative for increased investment in diverse entrepreneurs. This conversation illuminates how women are poised to shape the future of business and finance, making it essential listening for anyone navigating the entrepreneurial landscape or intrigued by the evolving dynamics of venture capital.

If you’re not familiar with the term, “building in public” is the practice of transparency in building a business/product/service. In other words a constant peek behind the curtain – including all the ups & downs.

Many modern founders – especially those of mom-focused businesses, feel that building in public is the ultimate community builder.

Recently I formed a new corporation – Mom Creators. My vision is to take our massive network of influential moms and create a platform that simplifies brand x mom collaborations in a way that’s never been done before (but that is much needed.) If you’re curious to follow along, find me on LinkedIn here.

This trend report features some of the founders who have been openly sharing their journeys and inspiring me on LinkedIn:

Zoya Lehrer, Co-Founder and CEO of Orgo, is no stranger to the complexities of leading a startup. With over 20 years of experience as a technologist, she has developed a deep understanding of technology and its transformative potential. However, as a founder, Zoya Lehrer quickly realized that being a successful entrepreneur requires more than technical expertise—it demands a constant willingness to learn and adapt, especially in areas that might seem outside one’s core competencies.

In this conversation, Zoya Lehrer discusses the development of her app, Orgo, which aims to bridge the gap between personal and professional organization. Zoya shares her background in technology and her frustration with the lack of technical solutions for personal organization. She explains the inspiration behind Orgo and the challenges she faced in developing the app. Zoya also discusses the importance of design and social media in the go-to-market strategy for the app.

As a first-generation immigrant and second-generation techie, Zoya's pedigree is deeply rooted in IT. Over the past 20 years, Zoya has built, operated, and scaled B2C/B2B experiences within FinServ, FinTech, and SaaS. Zoya left her corporate career in pursuit of founding a startup on a mission to harmonize the logistics of daily life. Joined by a seasoned team of 6 professionals, the Team has bootstrapped and juggled families and full-time jobs to proudly bring Orgo to market in under 12 months!

Zoya Lehrer is the co-founder and CEO of Orgo, a mobile app focused on personal logistics. Born in Ukraine and raised in Brooklyn, New York, Zoya immigrated to the United States with her mother in 1993. She pursued a career in technology, earning a degree in computer science and information technology from Rutgers University. Before founding Orgo, Zoya accumulated 20 years of experience in executive leadership roles in digital innovation, fintech partnerships, and strategic planning in the financial services industry.

Welcome back to worldie unboxed: The Founders Edition! This week, we’re bringing you another two-part episode featuring Zoya Lehrer, founder of Orgo—a company revolutionizing how active families navigate life’s chaos. After 20 years in corporate America, Zoya decided to take a leap of faith, leaving behind a stable career to pursue her entrepreneurial dream.

In part one, we dive into Zoya’s inspiring journey, what drove her to step away from corporate life, and the spark that led to the creation of Orgo. We’ll explore how she built the business and the lessons she’s learned along the way.

Stay tuned for part two, where Aaron and I will reflect on the conversation with Zoya and discuss how her experience mirrors our journey at worldie. 

Don’t forget to join the worldie community at worldiebrand.com and subscribe to our YouTube channel for more insights and episode highlights.

Welcome back to part two of our episode with Zoya Lehrer, founder of Orgo! In this segment, Aaron and I unpack some key lessons from the conversation with Zoya, including burnout, the fear of missed activities and how to better connect with our target audience.

Thanks for being part of the worldie community! Visit worldiebrand.com and subscribe to our YouTube channel for highlights and more insider content. 

Zoya Lehrer is the co-founder and CEO of Orgo. Orgo, derivative of “organization on the go”, is the first mobile app designed for personal logistics. After bootstrapping for over a year through their alpha and beta releases, Orgo launched publicly in early 2024. They target busy families who manage and launching publicly early 2024, they are targeting busy families who manage complex schedules of extracurricular activities and youth sports. Orgo offers a hybrid calendar, navigation and communication platform that helps to get the right people, to the right places, on time.

Raising kids in the modern world isn’t just about love, it’s logistics. From carpools to soccer cleats, calendars to conflict checks, Orgo is the life layer for busy families.

We've been blessed to produce three competitive swimmers on our own, and then we do lacrosse and soccer and club stuff and a little bit of dance and all of the things. And so what started to become problematic was the fact that three athletes deep, three to four activities per day, and two working parents, full-time working parents, the scheduling and logistics and the execution of all of our commitments had become truly burdensome in a way that it felt good to sign them up for those things. It felt important for them to participate within them. But then when it came time to execute against all of the things that we h