Our StoryBuilt by sports parents
Built by sports parents
(who are also technologists)
We didn't find this problem in a market report. We live it - and we're building a solution we couldn't find anywhere else.
We didn't find this problem in a market report. We live it - and we're building a solution we couldn't find anywhere else.
I immigrated to the U.S. with my mom when I was 9 - we had $8 in our pocket. Sport wasn't part of my life growing up in inner-city Brooklyn. I was athletic - handball in the park, jumping double-dutch, rollerblading 40 blocks each way to visit friends. Those are some of my fondest memories.
“Cut to a very different present day. Two working parents, three athletes, all girls, send prayers, and a life overrun by youth sports.”
We did it to ourselves. The kids showed promise, we worked hard to support their dreams, and next thing we knew we were drowning in confusion, miscommunication, and mounting stress. Our household was built for speed - yet we were all headed for burnout.
I don't have to paint the picture, you already know. Wrong field. Wrong time. Wrong uniform. And worst of all, the kids were starting to develop a negative association with their sport. Not because of their abilities. Because of the anxiety surrounding it all. The joy was gone. The shared experience, missed.
So I left a 20-year corporate career in tech to build a solution for a problem shared by 30 million US families - the stressful logistics of youth sports.
I assembled a talented team of doers - themselves collegiate athletes, parents, coaches, and technologists. We bootstrapped. We personally designed, developed, and launched Orgo in April 2024.
“We are now building faster, with more conviction and urgency to help more active families find joy in the shared experience of youth sports - and keep more kids in the game, longer.”
Every family that finds Orgo feels confident and in control of their day - focusing on being present and creating lasting memories with the people who matter most.
